Including human factors analysis in the early design stages of medical technologies can prevent painful delays and costly re-designs later on in the product development cycle, our team can perform those evaluations on your behalf

Dale Richards

Current Research Areas & Activities

Human centred design and co-creation

Artificial Intelligence in decision making


Specialises in

Selected Publications

FORD, P. and TERRIS, D., 2017. NPD, design and management for SME’s. In: E. BOHEMIA, C. DE BONT and L.S. HOLM, eds., Conference proceedings of the Design Management Academy: Research Perspectives on Creative Intersections, Hong Kong, 7-9 June 2017. Vol. 1. Glasgow: The Design Society, pp. 325-341. ISBN 9781912294114

FORD, P 2016. An intimate approach to the management and integration of design knowledge for small firms. In: E. BOVA, ed., The 20th DMI: Academic Design Management Conference proceedings. Boston, MA: Design Management Institute, pp. 59-80. ISBN 9780615991528

HEADLEY, D., ALMERBATI, N., FORD, P. and TAKI, A., 2015. From research to practice: exploring 3D printing in production of architectural Mashrabiya. In: R.H. CRAWFORD and A. STEPHAN, eds., Living and learning: research for a better built environment. 49th International Conference of the Architectural Science Association, Melbourne, Victoria, Australia, 2015: proceedings. Melbourne, Victoria: Faculty of Architecture, Building and Planning, The University of Melbourne, pp. 1009-1017.

RADLOVIC, P.F.M., LEMON, M. and FORD, P. , 2013. Design for the environment in UK product design consultancies and in-house design teams: an explorative case study on current practices and opinions. The International Journal of Design Management and Professional Practice, 6 (2), pp. 73-83. ISSN 2325-162X