Business Intelligence

The quality of your business intelligence is vital to developing a product patients and clinicians will be happy to use once it’s on the market.

When you work with us, we’ll make sure you have access to the business intelligence you need to create a commercially viable product.

We can help you:

  • Work with clinicians and patients so you can design and develop a product that is tailored to their needs.
  • Navigate the complex NHS procurement system.

Our unique approach


While many businesses recognise the value in involving patients and clinicians in product design they don’t always do it.

Which is why we’ll make sure you don’t miss out on the benefits of engaging with patients and clinicians early on in your project.

Through our partnership with the East Midlands Academic Health Science Network, Nottingham University Hospital and the university Hospitals of derby and Burton we can offer you a direct link to the people you need to speak to, to garner your business intelligence.

We can lead design events where you’ll be able to speak to patients and clinicians to make sure your product fits in with their daily lives and is something they would use.

World class experts on hand to support your project

Whatever support your project needs, we’re here to help its development. Let’s move things forward, together.

NHS procurement

Undoubtedly, your product also needs to meet the needs of those who will pay for it. But given the complexities of the NHS procurement system this is rarely straight forward.

We will help you navigate this complex procurement ecosystem and can also help you carry out the relevant health economics for your project.

Innovation advisers

Our partners at Medilink East Midlands have a team of innovation advisers who are experienced at helping clients identify and validate market opportunities.

They can help you identify and access the specialist expertise you need to make sure your product is commercially viable.

Consultancy at no cost

Our partnership with Nottingham Business School will give you access to the information you need to underpin your operational and strategic decisions. We can provide postgraduate students on 6-8 week placements to carry out specific consultancy assignments at no cost to you. They can take on assignments relating to finance, economics, marketing and human resources.